The Flower Experience – IRL Post-pandemic life looks very different than pre-pandemic life in a myriad of ways. This dramatic shift has brought about a deep desire for more connection. Connection that exists IRL – “in real life.” The digital connections created out of necessity no longer satisfy our soul. Now more than ever, we understand the importance of being … Read More
FTF Happiness by Design
Happiness by Design It is widely known that in the aftermath of the pandemic the consumers’ perception of self-care shifted from luxury to necessity. And while buzzwords like self-care and mindfulness have remained in the spotlight for some time, this trend has not yet hit its plateau. It’s been scientifically proven that daily interactions with nature and more specifically flowers … Read More
Flower Trends Forecast Reimagined
In today’s digital world, we are often overstimulated and bombarded with information. Capturing the consumer’s attention has become extremely challenging. Consequently, businesses in the floriculture space require new resources and actionable insights to cut through the constant noise in the ever-changing digital world. One such resource is the reimagined Flower Trends Forecast from IFD. This ongoing resource housed exclusively on … Read More