Flower Trends Forecast: Petals with Purpose

Floral SpecialistIFD Flower Trends Forecast

What is … Petals with Purpose?
This trend emphasizes the importance of social responsibility within the floral industry, showcasing how floral businesses can positively impact their communities. From ethical labor practices to cause marketing initiatives, discover how “Petals with Purpose” is inspiring the floral industry to align with consumer preferences for brands that make a difference. Join us as we explore how each bloom can sow seeds of positive impact and societal change.

 

 

-70% of people believe brands have a responsibility to positively impact the world. – Home and Interiors Macro Trends 2023 (from WGSN)

-Consumers expect companies and business leaders to address and solve socioenvironmental challenges, with 68% of those surveyed saying CEOs should step in when the government does not fix societal problems. – Sustainability Strategies 2023 (from WGSN)

-The majority of global consumers (68%) expect companies to step in to address societal issues where governmental institutions are struggling, from economic inequality to gender rights at work. – Sustainability Strategies 2023 (from WGSN)

-According to a survey of 27,000 people from 27 international markets, one in three expect businesses to be an active part of the solution to global societal and environmental issues. – BBMG x GlobeScan survey

-71% of Gen Z consumers said their impression of a brand is positively impacted by its association with a social cause. -Do Something Strategic

-High-purpose brands will double their market value more than four times faster than low-purpose brands. -IR Magazine 2020 Corporate Study

FloraComm-Unity: Emphasizes local collaboration and community involvement, inspiring florists to partner with local growers, artisans, and events to strengthen their local impact.

 

 

 

 

 

 

Charity Blooms: Encourages cause marketing through meaningful partnerships with charities, enabling florists to contribute to impactful causes like breast cancer awareness, mental health,
veterans, and sustainability.

 

 

 

 

 

 

Activation Ideas for FloraComm-Unity
Partner with Local Growers: Source flowers and plants from local farms to support the local economy and reduce emissions.

Host Community Workshops: Offer floral arrangement workshops to engage with the community and share skills.

Employ Local Artisans: Collaborate with local artists for unique vase designs, showcasing local talent in your store.

Create a Community Support Program: Dedicate a day where a percentage of sales goes to a local charity.

Sponsor Local Events: Provide floral decorations or sponsorships for farmers’ markets, school functions, and festivals.

Activation Ideas for Charity Blooms
Create Themed Bouquets: Design special collections for causes like mental health awareness, breast cancer research, and veterans’ support.

Partner with Local Charities: Collaborate with non-profits to create unique floral arrangements that support their mission.

Highlight Impact Stories: Share how the proceeds from charity bouquets positively impact the supported organizations.

Launch Charity Days: Dedicate a day of the week where a percentage of sales goes to charity.

 

Sponsors & Partnerships

We’d like to thank our generous sponsors, who embody the #PetalsWithPurpose trend and support our mission to create positive change in the floral industry.

Sustainabloom: Leading the industry toward a sustainable future with guides and resources on social and environmental responsibility. Visit Sustainabloom.org to sign up for their newsletter or donate to support their free research initiatives that are available to all.

 

 

FloraLife is committed to reducing its carbon footprint, promoting water stewardship, and providing sustainable packaging solutions. Visit FloraLife.com to learn more about its sustainability initiatives and how it is creating a positive impact.

 

Join the Movement
Let’s embrace #PetalsWithPurpose and create positive change together! Follow us for more tips and strategies on integrating social responsibility into your floral business.

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