Flower Trends Forecast Reimagined

Floral SpecialistIFD Flower Trends Forecast

In today’s digital world, we are often overstimulated and bombarded with information. Capturing the consumer’s attention has become extremely challenging. Consequently, businesses in the floriculture space require new resources and actionable insights to cut through the constant noise in the ever-changing digital world.

One such resource is the reimagined Flower Trends Forecast from IFD. This ongoing resource housed exclusively on digital channels is designed to inform, inspire and activate the industry to capitalize on leading consumer lifestyle trends. Every two months, the Flower Trends Forecast will introduce a new consumer lifestyle trend sponsored by both fresh and hard goods suppliers. With each consumer lifestyle trend, the forecast will demonstrate not only how the trend fits within the floriculture space, but also how businesses selling cut flowers, plants, and floral supplies can translate the trend to drive increased revenue. “Translating the trend” is primarily what sets IFD’s trend forecast apart from other industry reports. Dreisbach Wholesale Florists, Inc. is excited to partner with IFD in sharing this valuable resource with our family of floral professionals.

Captivating the Consumer, Translating the Trend

The Flower Trends Forecast will aggregate data points and insights from leading consumer trend reports to distill what is the most applicable to the flower consumer.

How the trend is represented in the floral space from the corresponding visual palette to other visual elements will be shown in a variety of mediums including photography and video.

The Flower Trends Forecast goes beyond identifying what the consumer wants and provides specific actionable ideas to help businesses in the floriculture industry maintain and increase consumer demand.