Flower Trends Forecast Reimagined

Floral SpecialistIFD Flower Trends Forecast

In today’s digital world, we are often overstimulated and bombarded with information. Capturing the consumer’s attention has become extremely challenging. Consequently, businesses in the floriculture space require new resources and actionable insights to cut through the constant noise in the ever-changing digital world. One such resource is the reimagined Flower Trends Forecast from IFD. This ongoing resource housed exclusively on … Read More

Floral Friday ~ Bleached/Dyed Greenery

Floral SpecialistFloral Friday, Flowers, Greens

Floral Friday ~ Bleached/Dyed Greenery If you’ve ever seen our Holland Direct offerings and noticed dyed plumosa, then wondered, “What in the world would I do with this?” This Floral Friday is for you! Bleached greens and dried flowers have been making statements all over the world. From monochromatic winter whites to displays of various shades of pink, creatives are … Read More